Love Letter To A Brand Influencer Named John

Dear John,

You have sent me three emails so far, expressing your love for my blog, and your undying desire to contribute to it. I have turned you down so far, but I’ve changed my mind. I think we should meet.

I have to be honest though. As I am addressing this message to you, it is also meant for all of your colleagues. You think they can come too?


I don’t even know what to call you. Online marketers? PR people? Brand influencers? You know, the people that send me lovely emails with guest post proposals – aiming to publish a link to one of their client brands that way.


I used to work on the end where it was me sending out those kind of messages, almost 10 years ago, and I realize a lot has changed. My position for starters, because now I am on the receiving end.


Although I am flattered and touched by all those lovely emails, I also have some questions. For instance, I have received three emails from you so far, but is that John even one person, or is it simply one account being handled by different people? And why do you insist on writing me similar requests when I have replied several times that – with regards to guest posts – I am looking for personal experience, for life lessons put to paper? All of your proposals contained the same kind of marketing messages; the kind of messages where I wonder if they were even written by a human being. Surely, in this day and age, a computer can jolt down those texts too?


Not the love letters, I mean the proposed guest posts.


Considering my background, I do realize it is hard to transform a marketing message into a human one. Let alone a personal one. I acknowledge the challenge, knowing also that your clients are breathing down your neck with the expectancy of measurable results. Clients for whom marketing is a black box with a high turnover rolling out of it. You don’t need to explain me that it’s almost impossible to explain to them how it really works.


Nevertheless, no matter how harsh the world sometimes may seem, I still believe in true love.


I believe marketing will catch up with us humans. I believe even marketing will eventually be affected by the raised awareness, a growing love for more consciousness, that is making the rest of the world genuinely happy. To prove my point, I’ll give you an example. A personal one, of course.


In one of those internet searches where we’re looking for one thing, but we stumble upon something else, I came across Rachel Hanberry’s blog. The first post that came up was titled “How to Have a Happy Period”. Okay, I realize I am talking to a man here, so I plead you’ll bare with me. I promise not to go into any bloody details.


Moving on.


Rachel described a product in that blog post, called a “Moon Cup”, which is an alternative for pads and tampons. Directly after reading that blog post, I followed the link to the product, searched for the nearest store where it was available, went there and bought it. Just like that.




Because Rachel is an influencer to me – though not in the way you generally expect influencers to be. She’s a coach, as am I, and she blogs the way I do: she writes about what she experiences in her life – the pleasure and the pain – and adds her learned lessons so that other people can profit from those too. Okay, so maybe many other influencers do that as well. Except for the conscious part. You see, Rachel writes to wake us up. To get us thinking about our life, about how we deal with life’s fortunes and challenges. And once we start becoming aware in that way, well, there’s no turning back. It’s a way of paying attention…with kindness.


Dear marketers, once you figure out how to write consciously, how to share a product with awareness…, it’ll be a new world!


I know it’s coming. I will wait patiently for your next invitation. But I will also keep spreading ideas on how it can be done alternatively. With more love and awareness. Because sometimes miracles just need a little nudge.


Thus, dear John, I thank you for inspiring me to write this down. Really. Your emails raised my loving awareness.


Warmly and consciously yours,




I started blogging mainly because of my interest in organizational cultures and (online) communications. Over the years it has become my passion to help professionals and entrepreneurs build their dreams, accelerate their results, and create richer, more miraculous lives.
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