Email and Texting: The Illusion of Efficiency – Guest Post by Steven D. Goldstein

Our invention of speech and languages does not make us masters of communication. People still get confused by words with double meanings, the tone of voice that’s being used, and utterances that are in conflict with someone’s non-verbal attitude. Furthermore, not only has the Internet made our communication more complex, it has also made it more interesting – well, it has for me!

One thing that interests me, is the illusion that all communication leads to more efficiency. Today’s guest author, Steven D. Goldstein, tackles this topic from his experience as a leader.


On a recent flight back to New York from Chicago (two and a half hours) I turned my phone back on after we touched down and found that I had received eighty-seven email messages and five voicemails while I was in flight. I shudder to think what will happen on my next flight to Tokyo. Email and texting are on the fast track to compete with meetings as the major consumer of our time. And I’m not including all the junk mail, spam, and other items that are typically caught in filters. I’m just talking about the stuff that gets through. What explains this tonnage of email?

Lack of Constraint

There are several patterns I’ve noticed, and many of these relate to other issues.

First is the need to cc everyone directly, indirectly, and tangentially related to the subject. While that is not necessarily bad, each time one of the individuals respond, they usually hit “reply all.” Very quickly, the original email generates dozens more, with every response somewhat out of sync because generally each response arrives at approximately the same time as everyone else’s. Some of the people included should definitely be on the email list, but often the others are only included to cover your ass (CYA), so that everyone on the list knows your position; ensure you do not leave someone out, potentially offending them (even though they complain they are barraged with email); laziness, and other reasons.

Second, email messages in general are too long. It is much easier to just type a stream of consciousness than to take a little extra time to succinctly write the essence of your point.

Third, it is usually unclear what the “ask” is. Do you want a decision? Is this for information purposes only? Is there something I need to follow up on? Very often, you can read a long email not knowing what the expectation of the sender is until the end or, in some cases, not even at the end. (And too often a problem could be solved in real time in a few minutes with a simple phone call.)

And then of course there is the torrent of texting—a relatively new form of communication that is swiftly overtaking all others. I’ve been in presentations where individuals are texting each other during the meeting. Content can range from “Do you believe they are actually saying this?” to “No way we should go forward with this idea.” to “Where did they find this guy?” and on and on.

So the obvious question is, when are the majority of these email and text messages read and responded to? Amazingly, the answer is, usually, during meetings. Some people may be bored with the discussion in the meeting and are looking for a better use of their time, and others are aware that the sheer volume of messages must be responded to. It’s interesting to watch how people do this. Some have their phone glued to their hand and are overtly reading and responding. Others, attempting to be more stealthy, hold the phone surreptitiously under the table. Advanced practitioners will keep one eye on their phone and the other looking at someone in the meeting. But even in the best cases, their attention is divided, and they are not fully “present” for either activity. And so, in situations where information sharing and true transparency are paramount, these supposed information tools are actually inhibiting rather than helping the exchanges.

We as a society have not really figured out yet how to tame the beast of communication technology. When it comes to business communications, more is not always better. The email/texting tsunami is an ongoing issue, and it’s an addiction difficult to curb (although we should try.)

Setting Boundaries

I have begun implementing a simple tactic recently, which I can see is having an impact in the meetings I attend; though by no means is it solving the larger problem. Simply stated, I have banned the use of laptops and smartphones in certain meetings. I’ve told people that they may answer their phone (call) only if there is an emergency, and that they should let everyone in their group know what the rule is. Of course, some complain quite adamantly that they need access to information during the meeting—and I agree that there are some instances when emailing, texting, or checking something on a laptop is relevant and helpful to the discussion. But I believe that preventing Google search, shopping on Amazon, placing bets on FanDuel, and other distractions outweighs any value that access to the Internet during a meeting offers.

Try it. You’ll be amazed at the difference even this small change can have on the effectiveness of your team.


Steven D. Goldstein is a proven leader who has held executive positions with leading global brands, such as American Express (Chairman and CEO of American Express Bank), Sears (President of Sears Credit), and Citigroup, as well as several early-stage enterprises. He currently works in the private equity industry as a Senior Advisor with the consulting and advisory firm Alvarez & Marsal, serves as Chairman of US Auto Sales, serves as a Senior Advisor to Milestone Partners and an Industrial Advisor to EQT Partners (a global private equity firm based in Stockholm).

He has also advised CEOs and private equity owners providing counsel on performance improvement with their companies in addition to acquisitions and merger integration opportunities. He has served on numerous boards, such as: American Express Bank, Jafra Cosmetics, Union Bancaire Privée, Pay-O-Matic and Big Brothers Big Sisters of New York City. Steven has been an investor, advisor, and interim CEO for more than 10 venture backed e-commerce companies.

Steven holds a Bachelor’s degree from City University of New York City, and an MBA from NYU’s Stern School of Business. He lives in New York City.

Steven D. Goldstein’s book, Why Are There Snowblowers in Miami?, is now available for pre-order on

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1 Comment
  • Workforce Motivation
    07 June 2016 at 17:19

    Setting boundaries in the workplace is a great tool that will lead to efficiency. I’m sure both you and your employees realized how much more efficient they are when they aren’t constantly checking their phones. It’s a bad habit of everyone’s. We are so surrounded by technology 24/7 that when we don’t have it, we crave it.

    Thanks for sharing your story. Hope to connect soon.


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