Achieving Great Success While Dealing With Adversity – Guest Post By Jenni Tomasi

Adversity is part of life – whether it pops up in the personal realm or in business matters. And, as Napoleon Hill has put it, “[e]very adversity brings with it the seed of an equivalent advantage”. From a more contemporary perspective, though, Jenni Tomasi, a Client Success Manager, has written the following guest post on the subject of adversity in business:


In business, you’re bound to face adversity at some point or another. The great thing about adversity is that with every trial or hardship that you go through, there is a lesson to be learned and an opportunity to be discovered. Your character as a business owner and as an individual is not judged by the difficult times, but how you recover from those moments and your resilience towards what you can’t control.

Adversity can be caused by a number of factors, depending on the individual and the business. Some common causes of adversity in the professional world include:

  • Loss of personal confidence
  • Departure of a key client
  • Low employee moral
  • Limited cash flow

These challenges can look different for every industry and every professional, but know that you are not alone and it is an experience that has been shared by just about every global leader and success story at one time or another.

Facing Adversity Head On

First, take a step back and evaluate the world around you. Try to determine how you came about the predicament that you are now facing and what you can do to prevent it from happening again. From this point forward, stop looking at the past and forget the mistakes that you might have made. Dwelling on the past isn’t going to make anything better and will just obstruct your ability to face what you’ll inevitably overcome.

Most companies go through times of turbulence in terms of operating a small business marketing, and must work through a fair share of adversity. Those that prevailed have managed to work through the problems and become a stronger team because they maintained an optimistic perspective.

Find someone optimistic that you can lean-on while you are trying to put all the pieces back together. This can be a business partner, a friend, or even a family member. Having a strong support system to back you up can be invaluable, and will give you the energy to keep going strong even when times are bleak.

Work together to design a winning game plan for the future, and then put everything in motion. The sooner you take action and get engaged in moving forward, the more you’ll start to feel in control again and like no problem is too big for you to handle.

During the recovery period when you are still feeling low, remember that you are a role model for your fellow employees and subordinates. You are responsible for making sure that they don’t panic or lose confidence. It can be difficult at first to put on your mask and carry forth with confident air, but your resilience will be an inspiration to them. When the going gets tough, the tough get going.

Achieving Success

Remember that adversity isn’t permanent, and there will come a day when you feel successful again, and can look back on this time and laugh. This is merely just a phase that will help you grow as a leader and become better situated to handle future problems that come your way.

One thing to remember going forward is that any pressure you feel from times of adversity is a reflection of the level of passion that you have for your work. Stress, worry, and fear show that you are fully invested in what you do. Plan for the future, and let those around you know that you care about them and that you are all in it together.


Jenni Tomasi is a Client Success Manager for Wheel Media, a Sacramento SEO company. She learned to overcome adversity from her Grandmother Michelle, and loves wrestling with her bulldog Bruno.

Would you like to write a guest post for Business Conjunctions too? Send an email to info [at] and keep these requirements in mind: Personal stories are preferred over business talk, honesty about links to client websites is obligatory, and you don't have to say you've "been following the blog for a while" - I'd rather see some proof of your writing.
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